It is being described as the most radical thing to hit french fried potatoes since ketchup itself.

AP
Funky Fries

Called "Funky Fries", it is a new line of frozen french-fried potatoes in never before seen flavors, shapes and colors.

American food giant H.J. Heinz Co. says that as of May, consumers can begin purchasing cinnamon sugar fries, chocolate fries and even a blue-colored variety, all targeted particularly toward children.

AP
Hot from the oven, 'Funky Fries' in 'Kool Blue' (left), 'Crunchy Rings' and 'Cocoa Crispers' varieties

Heinz associates remind potential customers that the blue fries, for instance, can be made even more colorful by adding Heinz green or purple ketchup, which the company began selling two years earlier.

Other selections include sour cream and chive fries and a cylindrical fry made with a hole in the middle to maximize crunch.

Heinz is a leading U.S. marketer of a range of food brands, with sales approaching $10 billion. Its 50 companies operate in some 200 countries around the world.

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